Microsoft Corp. said Monday that strong demand over the Black Friday weekend has propelled retail sales of Kinect for Xbox 360 to more than 2.5 million units worldwide since it launched just 25 days ago.
Earlier, the company had informed that it sold 1 million Kinect for Xbox 360 units worldwide in 10 days and is on pace to hit 5 million by the end of the year. (Read: Kinect for Xbox 360 Hits Million Mark)
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As Microsoft’s forays continue in the gaming-based entertainment market, the company decided to sell PC games through a Web store. It said the Games for Windows Marketplace will offer PC gamers an array of games. (Read: Windows Opening Gates for Games on Demand)
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With its digital entertainment offerings, the company is not only attracting individual consumers, but it has also roped in big corporate brands.
For example, Microsoft Advertising says that companies are bringing their brands to Kinect for Xbox 360, its new controller-free gaming and entertainment experience that responds to body movement.
Chevrolet, Sprint and T-Mobile USA Inc. will each launch respective ad campaigns throughout the Kinect console experience, “Kinect Sports,” “Kinect Adventures” and “Kinect Joy Ride” game titles. (Read: How Top Brands Will Use Kinect for Xbox 360)
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Before the Kinect launch, Microsoft raised its worldwide sales forecast from 3 million to 5 million sensors sold by year-end.
Kinect launched in North America on Nov. 4, followed by Europe on Nov. 10, in Asia on Nov. 18, and Japan (Nov. 20).
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“We are thrilled about the consumer response to Kinect, and are working hard with our retail and manufacturing partners to expedite production and shipments of Kinect to restock shelves as fast as possible to keep up with demand,” said Don Mattrick, president of the Interactive Entertainment Business at Microsoft.
“With sales already exceeding two and a half million units in just 25 days, we are on pace to reach our forecast of 5 million units sold to consumers this holiday.”
Kinect is now available at more than 60,000 retailers in 38 countries. It is a controller-free games and entertainment system that lets you control games, movies, music and television with gestures and your voice.
Retailers, reviewers and analysts are calling it a must-have gift this holiday season, Microsoft says.
Xbox 360 is a home entertainment and video game system offered by Microsoft.
Photo courtesy: Microsoft