New Harry Potter Can Win Even Star Wars

Harry Potter has always been hot among cinemagoers. But now Potter becomes hotter by breaking more records in the movie world. The latest ‘Harry Potter’ surpasses even ‘Star Wars’ blockbuster as the No. 3 advance ticket-seller.

With a few hours before its midnight premiere Thursday, “Harry Potter and the Deathly Hallows, Part 1” had leaped over previous record-holders to become the top “Harry Potter” advance ticket-seller in Fandango’s ten-year history, and the overall third best pre-seller in company history, says the ticket seller Fandango.

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One of the Web’s leading movie and entertainment destinations, Fandango sells tickets to more than 16,000 screens. It is a unit of Comcast Interactive Media.

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The Top 5 Advance Ticket-Sellers on Fandango are now as follows:

  1. “The Twilight Saga: New Moon”
  2. “The Twilight Saga: Eclipse “
  3. “Harry Potter and the Deathly Hallows, Part 1”
  4. “Star Wars: Episode III – Revenge of the Sith”
  5. “Harry Potter and the Half-Blood Prince”

Before the film release, Warner Bros. Pictures had announced its decision to release “Harry Potter and the Deathly Hallows – Part 1″ in 2D, in both conventional and IMAX theaters.

The film company said it will not have a completed 3D version of the film within its release date window. (Read: Sorry, Only 2 Dimensions for Harry Potter)

Moreover, Warner Bros. Consumer Products (WBCP) and its retail partner, Hot Topic, had announced the creation of exclusive Harry Potter merchandise boutiques in anticipation of the release of Harry Potter and the Deathly Hallows – Part 1, in theaters Nov. 19. (Read: Now, Hot Topic for Harry Potter)

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The latest “Harry Potter” adventure currently represents 97% of ticket sales on Fandango, the leading movie ticketing destination in the U.S.

More than 3,000 showtimes for the seventh “Harry Potter” adventure are already sold out in cities and towns across the country, from Horseheads, New York to Hilo, Hawaii.

To meet the fan demand, the nation’s theater owners are posting additional showtimes throughout the night, says Fandango.

“In November 2001, ‘Harry Potter and the Sorcerer’s Stone’ set the initial benchmark for an advance ticket-buying blockbuster on Fandango,” says Fandango chief operating officer Rick Butler.

“As the audiences matured, so did the franchise’s storylines. It’s heartening to see that this series has not lost its ability to captivate audiences nearly a decade later.”

According to this week’s survey of more than 1,000 “Potter” ticket-buyers on Fandango:

  • 98% plan to see “Part 2” on the big screen next summer.
  • 94% said the darker elements increased their interest in the movie.
  • 92% are excited to see the “Potter” trio leave Hogwarts and head out on the road.

Meanwhile, it is reported that “Harry Potter and the Deathly Hallows – Part 1” raked in $24 million in estimated Thursday-midnight box-office sales from a record 3,700 theaters in the U.S. and Canada.

RMN News

Rakesh Raman