Online accommodation site Hotels.com has launched a new creative campaign to show why it is the obvious choice for booking hotels. The new campaign – ‘The Obvious Choice’ – light-heartedly brings to life a funny character that has existed in pop culture for decades. Through the creative execution, Hotels.com debuts a fictional world traveler and [...]

Music industry heavy hitters Spinderella, Just Blaze and DJ Clue will use their DJ’ing expertise to help crown the 2014 McDonald’s Flavor Battle champion during an online broadcast today at 9 p.m. EST on FlavorBattle.com. The judges will watch as DJ R-Tistic of Los Angeles, DJ Niena Drake of Chicago and DJ Erika B of [...]

The National Chicken Council (NCC) has launched a new website, which features information on issues such as animal welfare, food safety, environmental stewardship, antibiotic use and the modern partnership between farmers and chicken companies. The site was developed as a follow-up to last year’s inaugural Chicken Media Summit hosted by NCC and the U.S. Poultry [...]

The Nevada Commission on Tourism (NCOT) revealed Wednesday how it will bring together the state’s new brand and tagline – “Nevada: A World Within. A State Apart.” The brand captures the duality of the state’s natural, cultural and business resources. The brand will initially be brought to life by the NCOT during its spring/summer integrated [...]

Two million children trapped inside Syria are innocent victims of a bloody conflict that has already claimed 70,000 lives, Save the Children warned Tuesday, saying that these children are under constant risk of malnutrition, disease, trauma and early marriage. In a new report, “Childhood Under Fire,” launched to mark two years of violence in Syria, [...]

After searching for moms to share their tips for making meal time easier, Reynolds announces the ten finalists competing to become a Reynolds Real Mom for the year through Reynolds Real Moms contest. Starting Wednesday, the moms will compete on the Reynolds Wrap Facebook page, showcasing their best tips and tricks for cooking and baking. [...]

Panasonic Corporation, an official worldwide Olympic partner, has launched a Facebook app Quiz Triviathlon to coincide with the London 2012 Olympic Games. Quiz Triviathlon is an easy-to-play two-choice answer per question quiz application which includes over 700 questions about the history, sports and host cities of the Olympic Games. In this “competition of knowledge,” you [...]

Unilever, through the Unilever Foundation, in partnership with PSI (Population Services International) announces the launch of Waterworks, a not-for-profit programme that will provide safe clean drinking water to communities in need around the world. Waterworks, which operates through a Timeline application developed jointly with Facebook, will connect people with means directly with people and communities [...]

A leading online travel destination TripAdvisor has given an extra social touch to the travel advice. With Facebook integration, a new feature on the site will ensure that there’s an abundance of advice for travelers before they embark upon their journeys. It’s trying to rope in more friends on Facebook to give all possible travel [...]

With an unexampled hype around it, Facebook seems have attained the status of a Holy Grail in the online world. Although its claims of having over 850 million active users are disputable, companies and consumers alike beeline for the world’s top social networking site. That’s true. Of late, a number of companies have solidified their [...]

Paramount’s Insurge Pictures and Twitter announced today they have partnered to give Katy Perry’s fans on Twitter an exclusive opportunity to be a part of her upcoming feature film, Katy Perry: Part of Me, releasing this summer. Over the next several months, Twitter and Paramount will jointly offer access to one of the world’s most [...]

Facebook is fast becoming a new performance ground for entertainment players. Madonna has decided to kick off the release of her album MDNA, as she will sit down for an exclusive interview with late night host Jimmy Fallon who will conduct a live stream chat on the star’s Facebook page Saturday, March 24th. (Read: Madonna [...]