You Demand the Film on Muslim Perceptions

Amid a strict Muslim rearing and a social life he’s never had, Tariq enters college confused. New peers, family and mentors help him find his place. But the 9-11 attacks force him to face his past and make the biggest decisions of his life.

MOOZ-lum was recently chosen as Best Narrative Feature at the Urbanworld Film Festival and was also an official selection of both the Chicago International Film Festival and the 34th Cairo International Film Festival.

AMC Theatres (AMC), a leading theatrical exhibition and entertainment company and Eventful, Inc., a digital service, announced today (Dec. 8th) a new partnership for independent film distribution that empowers consumers to choose where a film should be released.

[ Also Read: After Mosque, Demand for Ground Zero Church ]

Moviegoers in the U.S. will have the opportunity to use Eventful’s “Demand it!” service to Demand that their city be one of the first to see MOOZ-lum, a film that challenges perceptions of Muslims in the United States.

“I am honored to have moviegoing audiences use “Demand it!” to show MOOZ-lum in cities where people are addressing timely issues in the national debate of individual rights and religious tolerance,” said Qasim Basir, writer/director of MOOZ-lum.

The AMC/Eventful partnership marks the first time that consumers have had the power to decide where a film should be released, claims Eventful.

[ Also Read: Movie Ticketing Goes Online in South America ]

“Exploring new distribution platforms for independent filmmakers through our AMC independent program is something we are passionate about,” said Nikkole Denson-Randolph, vice president, specialty and alternative content for AMC.

“We believe Eventful’s ‘Demand it!’ platform gives our guests a way to have a meaningful influence on the exhibition of an important film.”

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Moviegoers have until Jan. 21, 2011 to log on to and Demand that their city is one of the first 10 cities to see the film by using Eventful’s social media platform.

They can also spread the word virally across Facebook, Twitter and MySpace by inviting their friends to Demand that their city gets the film’s release at their local AMC Theatre. In addition, cast members from MOOZ-lum will appear in select cities.

Photo courtesy: AMC / Eventful

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Rakesh Raman