Reader’s Digest Gets a New Reader: iPad
As part of its digital transformation, the iPad app of Reader’s Digest will offer editorial pages from the printed edition, including “Digest” section organized by theme (health, work, personal finance, travel, family, food, and books).
Additional offerings include iPad-only photos, slide shows, and video interviews; an interactive Word Power game complete with audio pronunciations; family-friendly humor, including an automatically updated “Joke of the Day” feature; worthwhile web links; exclusive book excerpts and author interviews; an interactive “Around the World with One Question” poll; classic reads from the Reader’s Digest archives; and beginning with the March issue, the “Daily Digest,” an automatically updated page featuring the best, most recent posts from the newly launched Reader’s Digest Version website.
[ Also Read
: Digital Version of Ghost and the Magic Eye
Reader’s Digest, a global editorial brand, is releasing its February 2011 issue, on newsstands Jan. 18. Simultaneously the brand launches its iPad app, a revamped website, and a 100 city “We Hear You America” tour.
It was jointly announced Tuesday by Peggy Northrop, global editor-in-chief, Reader’s Digest and Dan Lagani, president, Reader’s Digest Media.
Reader’s Digest is just one of the leading players that are fast embracing iPad channel to deliver their content to meet the emerging demand. A survey reveals that an overwhelming majority (62.1%) of consumers prefers to access news on their Apple devices, including iPad. (Read: Email, Music, News Apps Popular on Apple Devices)
News and information supplier CNN says its CNN App for iPad is now available on the App Store. The CNN App is designed to provide users with an immersive and visual news experience that takes full advantage of iPad’s expansive real estate and Multi Touch interface, it says. (Read: When iPad Tells You the CNN Story)
Today, many traditional media companies are taking the digital route to deliver their content. The current trends indicate that print publications and television media are headed for the graveyard of those business products that have completed their journey in the corporeal world.
And now new-media or Web-based online bytes will get increasingly consumed by people. The same is revealed by a new survey that says traditional media is in trouble. (Read: Newspapers, TV on Deathbed; Online in Baby Bed)
[ Also Read
: Why Consumers Ignore Most Media Ads
Rodale Inc.’s Runner’s World has introduced the digital edition of the publication designed exclusively for iPad. It is available for purchase in the Apple App store for $4.99.
Runner’s World is claimed to be the first consumer running magazine to enter the iPad market.
The September issue of the magazine served as the title’s inaugural digital edition and was exclusively sponsored by Puma. (Read: Runner’s World Magazine on the iPad)
[ Also Read
: Bondi Helps Playboy Hug Digital Media
Other companies are also trying to meet the increasing digital demand by offering innovative products.
Look at Barnes & Noble, a leading bookseller. It has launched NOOKcolor, a full-color touch Reader’s Tablet that delivers digital books, magazines, newspapers and children’s books on a thin and portable device. (Read: Reading Goes Digital on NOOKcolor Device)
[ Also Read
: Adobe Brings Boundless Beauty on iPad
Like print, more and more TV content companies are also embracing new-media channels. The first full episode of the multi-part series Circus was planned on PBS for iPad.
Moreover, PBS has announced the beta launch of a new website, featuring local content from member stations, full TV episodes from series and auto-localization features. (Read: Circus to Premiere on PBS for iPad)
[ Also Read
: How to Measure the Impact of Mobile Ads
On the new Readers Digest Version website at rd.com, content will be updated throughout the day and focus on quick, concise, and actionable solutions and tips.
Digital Media Campaigns
Raman Media Network: Connecting Communities
Reader’s Digest is taking its’ “We Hear You America” campaign on the road to 100 towns and cities to celebrate the “Best of America.”
The RV tour launches Jan. 18 to offer funds and promotional support to communities across the U.S. during these difficult economic times. To be among the communities eligible for the support, people can go to rd.com and “cheer” for their towns through Feb. 7.