A survey reveals that an overwhelming majority (76.2%) of consumers plan to purchase products for their Apple devices—including the iPhone, iPod touch and iPad—on the Macworld 2011 show floor.
Most of the respondents (88.6%) are interested in accessories for their devices, 73.2 percent are in the market for hardware and gadgets, and nearly 65 percent are looking for new software. Many of these shoppers are also planning to spend upwards of $150 on their purchases (36.8%).[ Also Read: 5 Special Things iPad Can Do for You ]
IDG World Expo, which organizes Macworld 2011, released Thursday, Jan. 13, the results of a new survey of more than 3,400 people pre-registered to attend Macworld 2011.
The survey also uncovered some fun facts about iPhone, iPod touch and iPad users, including the kinds of apps they use most often.
Interestingly, it says, more people use photography apps (52.1%) than those for fitness/exercise (15.7%), sports (20.1%) or even social networking (47.6%).[ Also Read: Why Marketers are Chasing the Mobile Mirage ]
Additional findings include:
- 75.4 percent use apps for email
- 64.9 percent use apps for music
- 62.1 percent use apps for news
- 60.3 percent use apps for weather
- 56.7 percent use apps for games
In addition, the survey found that pre-registered attendees are also planning to use their device to help stick to New Year’s resolutions.
For example, more than 70 percent indicated that they will use their device to remember important dates, more than 46 percent to stay on time, close to 43 percent to listen to music while they work out, and more than 40 percent to organize and share photos.
In addition, nearly 68 percent are planning to use their device to pay bills online as a way to be greener in the New Year and 51 percent to quickly look up medical information as part of their commitment to stay healthy in 2011.
The Macworld 2011 conference program will include, for the first time, special “Featured Artist” sessions taught by individuals who bring creativity to life using Apple technology and the Mac OS X add-on productivity products, according to show organizer IDG World Expo. (Read: Macworld Ropes in Artists to Promote Apple)
Macworld 2011 will take place Jan. 26–29, 2011, at Moscone Center’s West Hall in San Francisco. To register, you can visit: https://register.rcsreg.com/r2/macsf2011/ga/clear.html.
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