Yo Gabba Gabba! There’s a Party in My City

Kia Motors America (KMA) brings its first-ever Super Bowl ad, which featured a colorful cast of life-size children’s characters in the 2011 Kia Sorento CUV, including Muno from YO GABBA GABBA!, the children’s television series and live tour.

Building on the momentum and increased brand awareness generated by the 60-second spot, KMA plans to extend its relationship with YO GABBA GABBA!, as the presenting sponsor of the upcoming YO GABBA GABBA! THERE’S A PARTY IN MY CITY! tour.

DJ Lance Rock and the cast of YO GABBA GABBA! are heading back on the road to play to fans on a 60-city tour across North America as Kia Motors Presents YO GABBA GABBA! LIVE!: THERE’S A PARTY IN MY CITY.

The live show for families will make stops at top theaters, arenas and amphitheaters throughout North America, scheduled to start August 27 in Bethel, NY and ending in Dallas, TX on December 12, 2010.

YO GABBA GABBA! is a creation of Christian Jacobs and Scott Schultz. The tour is produced by S2BN Entertainment, in association with The Magic Store and W!LDBRAIN Entertainment.

In addition to entertaining both the young and the young-at-heart, the Gabba gang also will participate in various community service projects aimed at building homes and hope in the cities they visit during their four month journey across North America.

One dollar from every ticket sold during the tour will be donated toward the homebuilding efforts of the Habitat for Humanity local affiliate in each tour city.

“Our 2011 Sorento ‘Joyride Dream’ Super Bowl spot exceeded our expectations, and with Muno as one of the stars in that adventure it was a natural fit for us to continue our association with YO GABBA GABBA! by joining their extremely popular live tour,” said Michael Sprague, vice president, marketing & communications, KMA.

“This live show not only entertains and excites young families across the country, but the Habitat for Humanity aspect also presented Kia an invaluable opportunity to be a part of helping the community and those in need.”

The modern production features music, singing, dancing and animation as an interactive experience offering audience members of all ages the opportunity to witness their favorite characters come to life.

Hip-hop legend Biz Markie is scheduled to join the characters on stage during the tour to teach kids how to beat box with “Biz’s Beat of the Day.” Special guests also will have the opportunity to join the party on stage for the Super Music Friends Show and Dancey Dance segments.

Kia Motors America is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. It offers vehicles through over 700 dealers in the United States.

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Rakesh Raman