Starbucks Launches Giveaway with Project Give Good

Starbucks Launches Giveaway with Project Give Good
Starbucks Partners handout gift cards in front of the Westlake storefront in Seattle, Washington.

Starting Monday, Dec. 4, Starbucks launched its giveaway with Project Give Good. Starbucks will surprise customers by handing out $1 million worth of Starbucks Cards throughout the month of December, grant instant Gold status in Starbucks Rewards to anyone who makes a purchase using their mobile app or a registered Starbucks Card, and launch its fourth annual Starbucks for Life Sweepstakes.

Good is happening everywhere, from tree lighting ceremonies and local caroling to recognizing community heroes like volunteers, Veterans and teachers for the good they do year-round.

Starbucks “Give Good” squads will be out and about in their red and green aprons to deliver surprise gifts of $20 Starbucks Cards during community celebrations across the United States during the month of December.

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“The inspiration behind Project Give Good is simple, we want to brighten the holidays and delight our customers,” said Kris Engskov, executive vice president of U.S. Retail for Starbucks. “We hope the gift of a Starbucks Card will give customers the opportunity to take a break or catch up with a loved one over coffee.”

Throughout the month of December, Starbucks baristas across the country will be giving away a total of 50,000 $20 Starbucks Cards at community celebrations such as tree lighting ceremonies to local caroling events. The locations and dates of the Starbucks Card giveaways will vary.

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“Give Good” squads will be out in the community from Dec. 11–23 delivering Starbucks Cards. You can follow along the site or #GiveGood on social media to see Project Give Good in action.

Anyone who makes a purchase at Starbucks using their mobile app or a registered Starbucks Card in December will automatically earn Gold status in Starbucks Rewards for a year.

According to the company, this gift is the fastest way to earn free food and drinks at participating Starbucks stores. Gold members earn rewards by collecting Stars that are redeemable for free food and drinks.

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Rakesh Raman