Tech Touch for Women’s Intimate Apparel

When technology is touching every layer of our lifestyles, why can’t it go a little deeper? The new Lane Bryant Cacique unlined back smoothing bra is claimed to be the first and only full-coverage bra with LYCRA 2.0 technology to enhance comfort, stretch and fit retention.

Leading women’s specialty full figured apparel retailer Lane Bryant believes that sweaters always look and fit best when a woman’s curves are hugged by the best lingerie. And it claims no one knows curves better than Lane Bryant.

Lane Bryant, however, is not alone in hawking tech-based garments. Dreamgirl International, a leading lingerie and costume manufacturer, says unique to the Halloween market, it is setting the standard combining high tech and fashion into one.

The company is utilizing a proprietary fiber optic technology for creating light-up elements to accent wings or a skirt. (Read: Dreamgirl Brings Pirates, Vampires for Halloween)

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Coming back to bra, “The Art of Fitting,” the first web-video in a series narrated by Phoebe “the fIT girl” @ Dillard’s recently debuted on Facebook and YouTube.

Phoebe, an animated icon for Dillard’s Intimate Apparel, takes the viewer into the fitting room to watch a bra fitting in progress. The video stresses the importance of getting a professional “bra makeover” at least once a year. (Read: Fit Girl Reveals the Art of Bra Fitting)

Moreover, Janie Bryant, the costume designer for the AMC TV series “Mad Men,” has partnered with Maidenform Brands, Inc. to inform women on the importance of intimate apparel as the foundation for creating personal style.

In her role as Maidenform’s Wardrobe Expert, Ms. Bryant who won an Emmy for her work on HBO’s “Deadwood” western themed series and is now a multiple Emmy nominee for her work on “Mad Men,” joined Maidenform in helping educate consumers by offering flattering fit and styling tips. (Read: Mad Men Designer for Women Intimate Apparel)

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Now, Lane Bryant is all set to launch a brand new Cacique back smoothing bra that it says provides the ultimate in comfort while ensuring a smooth silhouette from front to back – perfect under soft touch sweaters.

This collection is available in vibrant seasonal colors like ruby red and regal purple, announced Lane Bryant today, Nov. 1.

“The new unlined Cacique back smoothing bra is a very supportive, comfortable and beautiful bra that will quickly become any woman’s favorite piece of lingerie. The new Back Smoothing bra enhances a woman’s curves without extra padding, smoothing her appearance which allows her to look and feel great on the inside and the outside,” says Lauren Tessaro, VP Merchandise Manager of Cacique at Lane Bryant.

Lane Bryant says its pre-Thanksgiving sale starts November 2.  It’s a great time, it suggests, to stock up on wardrobe basics and hot trends and even get a head start on holiday shopping.

Photo courtesy: Lane Bryant

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