EA Offers Free Pogo Games App for iPhone

Leading global interactive entertainment software company Electronic Arts (EA) has announced that Pogo, its popular online gaming destination, is bringing the fun to iPhone and iPod touch with five of its most popular games in one free Pogo Games App on the App Store.

The announcement made Thursday extends games from its casual gaming site to new audiences. The site targets users with its puzzle, word, card, casino and board games.

Today, mobile games market is gaining good momentum with the entry of leading entertainment companies in this emerging business.

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For example, in anticipation of the U.S. release of the 3D action-comedy The Green Hornet on Jan. 14, 2011, Sony Pictures has launched The Green Hornet On-The-Go campaign.

It will enable moviegoers to interact with 3D content and games via their mobile devices. (Read: Now Get 3D Green Hornet on Your Mobile)

And Screenlife, the creators of Scene It?, an entertainment trivia game, recently announced that its new Scene It? Harry Potter App for iPhone and iPod touch and HD version for iPad are available on the App Store.

Scene It? Harry Potter takes players on a spellbinding journey with real movie clips, puzzles and questions from the first six films from the blockbuster Harry Potter franchise. (Read: Harry Potter Decides to Go Mobile – Scene It?)

“With the move to iPhone and iPod touch, we’re giving people new ways to play, share and compete—now any moment can turn into a fun moment,” said Michael Marchetti, SVP & GM Pogo at Electronic Arts.

The Pogo Games App will offer a seamless experience for those who play Pogo online, extending rewards, leaderboards and challenges to iPhone and iPod touch users.

[ Also Read: How IBM Plans to Help Mobile Workforce ]

The application is one of EA’s ‘freemium’ offerings, with an advertising-supported business model. It features five of the online destination’s most popular games, and each game offers a fun, pick-up-and-play challenge, including:

Poppit! – Pop groups of balloons of two or more of the same color to release hidden “prizes.”

Word Whomp – To spell as many words as possible before the clock runs out.

Turbo 21 – To take on a fast-paced black-jack inspired card game.

Mahjong Safari – You can topple tiles in this classic game of Mahjong with a wild new spin.

Sweet Tooth 2 – To match three or more sweets in a row to score.

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Through In App Purchase of $2.99, players have the option to upgrade to an advertising-free gaming experience. Members of Club Pogo can also log-in through the app and receive advertisement-free game play.

The Pogo Games App is available from the App Store on iPhone and iPod touch or at www.itunes.com/appstore/.

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Rakesh Raman